When Geomundo Ocean Palace Hotel contacted us, they had an outdated website with brand messaging that was not in line with their vision. Their website was not responsive (meaning it doesn't look great on all devices) and their booking system was not functioning due to Adobe Flash which was no longer supported.
This gave their target audience the wrong impression of their brand online and a significant amount of time answering calls regarding their services. Due to the complex weather conditions and ship operations in the area, staff was to make follow-up calls to keep guests informed.
Another issue was, that their website was not optimized for search engines. As a result, people looking for their services had a more difficult time finding their business online through relevant keywords.
The challenge was to redesign a responsive website and employ brand messaging that resonated with their ideal customers and increase traffic to their website strategically by focusing on relevant keywords. Also, create pages in 2 other languages for Korean and Japanese audiences.
This problem was solved by rebuilding a responsive website that now makes their hotel the clear number one choice for lodging on the island and streamlining their workflow by adding new functionalities.
There is the right messaging, highlighted benefits, valuable information, and a great effective system for getting new customers.
We included professional photos and messages that appealed to tourists looking for high-quality services.
Since the website has gone live, the hotel staff were able to save more time answering calls and focus more on tasks that require their attention.
Tourists are now able to find their website quickly, check the weather conditions, flight schedules, and other vital information that creates trust and authority with the brand.
On top of this, organic traffic to their website has increased by 1000% in just 3 months, despite their renewed domain. This was made possible by carefully targeting keywords that were relevant to their business but are also low in competition.
As of December 2022, they are currently ranking on the first page of Google for over competitive keywords in the area and their sales spiked by 200% compared to 2021.