You've probably heard time and time again that you need a website if you want your business to grow. But what does that mean? And more importantly, what exactly are the benefits of having a website for your business?
We'll break down the top 10 benefits of having a website for your business and give you some tips at the end to help you get started. So read on to learn about how a website can help your business succeed and why you are missing out if you don't have a professional website.
1. Builds Awareness of Your Business
If you don't have a website, are you confident that your potential customers are finding you online?
In today's world where our entire world is at our fingertips, you want your potential clients to find you easily and quickly. And if they can't...you've lost them.
Your website is like your home base online - it's a place where customers can learn more about who you are, what you do, and why they should choose you.
This brings you to the next point...
2. Helps You Stand Out from the Competition
Are you positioning yourself as you'd like to be perceived by your potential customers?
When it comes to small businesses, competition is fierce. And if you're not doing something different to set yourself apart, you're going to have a tough time attracting customers.
People have tried a lot of solutions before, and have been disappointed. They’re always looking for something better. We live in a society where we’re always looking for the next best thing.
A website can help them show this by giving you a unique online presence that sets you apart from the rest. From the page content to its visual layout, you have the freedom to communicate your unique offerings to your customers.
With a well-positioned website, you can show off your business's personality and highlight what makes you different from your competitors.
Imagine you are looking for a local plumbing service on Google and you come across two businesses:
A professionally designed website that speaks to customers' needs, and displays certifications, testimonials, and valuable resources to aid you with DIY plumbing.
A business that is only listed on social media and GMB with the list of their services, address, and phone number.
Which one would you likely choose?
84% of today's consumers admit that a well-designed website makes your business more credible than those who solely rely on social media profiles. And 30% of them won't even consider buying from a business without a website. (Verisign)
To make a sale, customers need to feel confident that you're a reputable company that can be trusted to deliver on your promises. And one of the best ways to do that is through your website. Your website is a reflection of your business - If it's professionally well-designed with the right testimonials, certifications, and awards, it will increase the probability that a customer will do business with you.
By providing valuable information to help your target audience, you can show them that you're an authority in your field. This will greatly help you in building trust with your audiences as well.
4. Save Time
One of the greatest benefits of having a website is being able to save time for you and your staff.
This is especially important for customers who are looking for immediate solutions to their problems - They can visit your website to find more information about your products or services, without having to wait for you to reply to their questions.
Websites can also automate some tasks that you would otherwise have to do manually. For example, you can use a contact form on your site to automatically generate leads or sales inquiries or use an e-commerce platform to take and process orders. This can save you a lot of time and help you to focus on other aspects of your business that requires your attention.
5. Generate Leads
With the right strategy and tools, your website can act as a powerful lead generation tool for your business. By providing valuable content, you can attract potential customers who are interested in what you have to offer. Not only will this help to increase traffic to your website, but it will also help to boost your ranking on Google, generating more traffic.
In addition, by using lead capture forms and email marketing, you can gather contact information from customers who are interested and keep them updated on your latest products and services. These tactics can help take a website from a simple online brochure to a powerful lead generation tool.
6. Helps You Cut Costs
A website can help your business save money in several ways. For example, it can help you reduce advertising expenses, while at the same time allowing you to reach more audiences on a global scale. Even better, you can target a very specific audience by implementing an SEO (Search Engine Optimization) strategy.
A website can also help a business save money on customer support costs, as customers can often find answers to their questions on the website.
If done right, a website can streamline processes and automate tasks. This can help to reduce the amount of time and money spent on administrative tasks, freeing up more funds to reinvest back into your business.
7. Get Measurable Results
Doesn't spending thousands of dollars on advertising and not knowing how much it was wasted frustrate you?
One of the best benefits of having a website is that you can track how well your marketing efforts are doing with a website analysis. You can see how many people are visiting your site, where they’re coming from, and what actions they’re taking on your site.
This information can help you to make decisions about which marketing tactics are working for your business and make adjustments quickly for a better ROI (return on investment)
With the right online system in place, you can even compare your website’s performance to that of your competitors. Is your website traffic increasing while your competitor’s traffic is decreasing? This could be a sign that you’re doing something right and they’re doing something wrong.
Having a measurable marketing strategy is the key to improving the ROI of your business.
8. Rank on Google (SEO)
Google is the most popular search engine in the world, with over 3.5 billion searches per day. This makes it a powerful platform for advertising your business.
When people search for keywords related to your products or services, your website can appear as one of the top results. This is known as ranking high on Google, and it can be a powerful way for you to reach more customers.
However, ranking high on Google requires a strategic approach and ongoing effort with SEO. You need to ensure that your website is properly optimized for search engines and that you’re publishing valuable content that’s relevant to your target audience.
9. Your Salesman 24/7
When it comes to sales, time is of the essence. The sooner you can contact a potential customer, the more likely you are to close the sale. This is where your website comes in handy – it can act as your salesman 24/7.
It's a sales machine that never sleeps or takes a break. It can perform as effectively as you and your web designer build it to be.
Your website should be able to attract the "right" clients, communicate your value to them, explain why you're the best alternative, answer their questions, and in some cases – sell your service to them.
10. Return On Investment (ROI)
The most obvious reason that any business owner should invest in a website is this - A professional, conversion-focused website will produce an ROI that will exceed the initial investment faster than you can imagine.
Your website will work for you 24/7, generating new leads, and communicating the value of your services clearly to your target audience.
Let's say you own an electric company and you invest $3,000 in a new website. If it brings you 2 new customers per month at a value of $1,000, your website will pay off itself in 2 months. And let's not forget your customer lifetime value as well.
Anything after that will be your profit to keep.
The Benefits of Having a Website are Immense
A professionally built website produces positive outcomes for your business in a variety of ways:
Builds awareness of your business.
Helps you differentiate from your competition.
Creates trust with your customers and establishes credibility & professionalism.
Save time by automating mundane tasks.
Generates leads without you having to chase down new customers.
Helps you cut down on advertising costs with a small budget.
Get measurable results to make data-driven decisions.
Helps you rank on Google and makes Google Ads possible.
Communicates your value like a salesman, 24/7.
Produces ROI faster than you would with other advertisement methods.
How You Can Get Started
"Okay, but how do I get started? Do I hire a freelancer? Or an agency? Should I build the website myself?"
This will depend on a few factors such as:
The time you have available
Your experience in web design and website builders
The potential of a website for your business/industry
If you value time and getting it right the first time, you should work with a professional web design agency that can realize your goals and deliver the benefits mentioned above.
On the other hand, if you're low on budget and just getting started, building a website yourself using Wix or Squarespace can be a great option.