How much does a website cost in 2022

How Much Does a Website Cost in 2022?

author headshot - Alex Lee
Alex Lee
June 2, 2022
Read time: 9 minutes

How much Does a Website Cost in 2022?

Asking how much a business website costs is somewhat similar to asking:

"How much does it cost to build a home from the ground up?"

It is difficult to give an estimate without asking a few questions to find out what goals a business wants to achieve by building a website. A web designer or an agency needs to know how big the project will be and what features are required.

Having said that, here is a quick breakdown of how much a business website costs in 2022:

Business TypeWeb Design CostAnnual Site Maintenance Costs
Informational or Small Business Website (8-16 pages)$2,000 – $9,000$400 – $1,200
Corporate Website br> (25-75 pages)$10,000 – $35,000$2,000 – $15,000
Ecommerce Website br> (100-1000 products)$5,000 – $55,000$15,000 – $30,000
Database Driven Website or Website Application
(20-2000 pages)
$6,000 – $75,000$30,000 – $60,000

If you want to dive deep into each key factor that impacts the overall cost of your website, keep reading...


Market and Competitor Research ($0 - $1,500)

This is the first and arguably the most important step when it comes to building a website. You must conduct comprehensive research when building a house.

Likewise, the same must be done for websites with methods such as website analysis.

What is market and competitor research?

Market research is the process of gathering data about your target market. This includes data such as demographics, buying habits, and how they feel about your product or service.

Competitor research is similar but focuses on your competitors. This helps you understand their strengths and weaknesses so you can position your business accordingly.

Why do you need market and competitor research?

By understanding what exactly your target market wants and is looking to avoid, you can build a website that appeals to them.

You will also want to know what your competition is doing to ensure you are not building a website that looks and feels like every other website in your industry.

How much does market and competitor research cost?

The cost of market and competitor research can vary greatly depending on how much data you need and how you plan to collect it.

In most cases, small companies can expect to spend somewhere between $0 to $1,500 for market and competitor research.

Domain Name ($2 - $20 per year)

Usually, the next step after the research is to purchase a domain name.

What Is a domain name?

A domain name is like an address for your house. It's how your customers will find your website and contact you online.

People register for a domain name using registrars such as Namecheap or GoDaddy.

Why do you need a domain name?

If you're starting a new business, a domain name is an essential part of your branding strategy.

Without a domain, you won't be able to promote your brand online the way you want and be found through search engines (SERPs) like Google or Bing.

What affects the price of a domain name?

The price of a domain can be affected by its availability, simplicity, and its extension.

  • Availability: If the domain you want is available, you can register it for as little as $0.99 per year. If the domain is taken, you will have to purchase it from the owner.
  • Simplicity: If the domain is short and easy to remember, it will likely be more expensive.
  • Extension: a ".com" domain is going to cost more than a ".net" or ".org" because it is more popular and easy to remember.

Costs vary depending on the domain registrar you use, but in most cases, businesses pay $2 to $20 per year to renew their domain.

Web Hosting ($24 - $10,000 per year)

Your company must pay for website hosting for your website to stay live and accessible to people.

What is web hosting?

Think of web hosting as a rent that you pay for the land that your property is on. You need space for your belongings and so do your website files on a server.

What affects the price of web hosting?

The cost of web hosting can be affected by how much space and traffic you need, the level of security, and the type of hosting.

Space and Traffic

If you have a lot of website visitors or large files, you will need more space which will increase your costs.

Security

If you have an eCommerce website or collect sensitive customer information, you will need a higher level of security which will also increase your costs.

Type of Hosting

  • Shared hosting ($2.49~$13.95 per month) is the most popular and affordable type of hosting. This is when your website shares a server with other websites.
  • VPS ($18 - $90 per month) hosting is more expensive but offers more space and resources.
  • Dedicated hosting ($80 - $506 per month) is the most expensive but also offers the most space and resources.

Just like how the size and location of a piece of property will affect its price, the same goes for web hosting.

The Number of Pages ($1,000 - $10,000)

Imagine website pages as a room for your house.

The more pages you have, the more "rooms" or space you need and the more it will cost.

How many pages does my website need?

If your agency did proper market and competitor research, they will be able to give you the exact number of pages your website should have.

But if you are building the website yourself, start by thinking about your business goals and objectives.

For example, if you're a small business owner, you might only need a Homepage, About page, Services page, Contact page, and Blog.

But if you're an eCommerce store owner, you might need a Homepage, Shop page, Product page, Cart Page, Checkout Page, and so on.

What affects the prices of each page?

The cost of individual pages can be affected by SEO (search engine optimization), the amount of content, and the level of customization.

  • SEO: If you want a specific page to appear on the first page of the search results, this will add to the cost.
  • Amount of Content: If you have a lot of content on each page, it will take longer to write, create and design each page. This includes copywriting, photos, videos, etc.
  • Level of Customization: If you need a lot of customizations, such as an eCommerce store, it will take longer to create and design each page, which will increase the cost.

In most circumstances, web designers and agencies adjust their prices as follows:

  • 1 to 10 pages: $1,000 to $2,000
  • 10 to 50 pages: $2,000 to $3,000
  • 50 to 150 pages: $3,000 to $6,500
  • 150 to 250 pages: $6,500 to $10,000

Your web design professionals will help your company in determining how many pages are required for your website, whether you're redesigning it or launching a fresh one. Web Designers can create an easy-to-use and effective site layout if they know how many pages the site has beforehand.

Functionalities ($0 - $2,000+)

Functionalities are like the stairs, windows, and doors of your home. They are what makes your website accessible and easy to navigate for your visitors.

Some examples of common website functionalities are:

  • Contact forms
  • Search bar
  • Social media integration
  • Live chat
  • Calendar

What affects the prices of functionalities?

The cost of these functionalities will depend on how complex they are and whether the freelancer or an agency needs to hire someone to develop them for you.

For most websites that use CMS (Content Management System) such as WordPress, plugins like WPForms and LiveChat are available to easily add these functionalities to your website.

However, if you need more complex functionality, such as an online booking system without using third-party software, this will require custom development and will be much more expensive.

Most companies with small websites pay $0 - $500 for simple functionalities and $500 - $2000+ for complex functionalities.

Web Design or Styling ($1,000 - $15,000)

The styling or design of your website is like the exterior and interior decoration of your home. It's what makes your website visually appealing and how visitors will perceive your business.

Web design and its common misconception

A common misconception is that the term "web design" is used to represent both the appearance of the site's visuals and the development.

In reality, web design refers to your site's aesthetics (UI Design) but also the usability (UX Design) as well.

As a result, it's one of the most costly and influential website cost factors, having an immediate influence on how well your site performs.


Featured Reading: Difference Between Web Design and Web Development


Why you need web design

Your website's appearance has an enormous impact on whether or not people stay on it.

According to research, 94 percent of a company's first impression is determined by web design. Your visitors will leave your site if it looks outdated and frustrating to navigate. Worse, their opinion of your company may be damaged by it.

Google and other search engines are also concerned with the functionality, performance, and appearance of your website.

They want to give users relevant results and a pleasant online experience, so if you have an ineffective or unusable website that appears at the top of search engine results, they will not show it.

What affects the prices of web design?

The cost of web design will depend on how much work is required to make your website look the way you want it.

In most situations, the less complicated the design, the lower the cost. This does not mean that businesses should go with a simple, spare design. Instead, your company should think about its target audience and build a website that meets consumer expectations for your business and products.

For example, if your company sells high-end products, your website will need to look luxurious and reflect that through its design. Otherwise, you'll fall short, causing you to lose revenue.

Responsive Design ($1,000 - $25,000)

Responsive development or design is like the construction phase of your home. This is where your website is built and made to function how you want it.

What is responsive design?

Responsive development is the process of making a website visible and easy to use on any device, whether it's a desktop computer, laptop, tablet, or smartphone.

Why responsive design matters

With over half of the world's Internet traffic coming from mobile devices, it's obvious that people are changing the way they browse websites. As a result, companies must invest in responsive web design.

If you don't use responsive design, it will have a significant influence on the performance of your website — undoing any gains you made with a well-designed website. Consider, for example, that more than 65% of customers are more likely to make a purchase from a company with a mobile-friendly website.

What affects the cost of responsive design

There are two ways business owners and companies might approach responsive web design:

  • Responsive design: A mobile-friendly website that adapts to a user's device, whether it's a laptop, tablet, PC, or smartphone. This design option can set you back around $1,000.
  • Separate mobile site: Your company may add a mobile version of your site to support tablet and mobile users, as well as create a mobile version of your website. However, having an independent mobile site costs between $5,000 and $25,000.

In most cases, responsive design is the most cost-effective method for most businesses.

Website Marketing ($950~$12,000 / month)

You've created a fantastic website, now it's time to let your audience know about it.

What is website marketing?

Website marketing is the process of driving traffic to your site and converting that traffic into customers or sales.

It's one of the most important investments you can make for your business, as it ensures that people who are looking for services/products on Google and social media can find you.

Why you need website marketing

Your website is the foundation of your digital marketing efforts. It's where you'll generate leads, close deals, and grow your business.

If you're not marketing your website, you're missing out on a huge opportunity to reach new customers and grow your business.

What affects the website marketing cost?

The cost of your website marketing will be affected by the size of your target market, how much your competitors are spending, and the keywords you're targeting.

For example, if you're a small business targeting a local market, you can get by with a smaller budget than if you were a national company targeting a larger audience.

For an average website marketing costs, take a look at the data below:

Marketing TacticsWebsite Marketing Costs
Email Marketing$9 – $1,000 / month
Professional Copywriting$50 – $500 / page
SEO$1,500 – $5,000 / month
Content Marketing$2000 – $10,000 / month
Social Media Marketing & Advertising$4,000 – $7,000 / month
PPC$9,000 – $10,000 / month

While website marketing can be costly, it's important to remember that it's an investment in your business.

When done correctly, website marketing will pay for itself many times over.

Website Management ($0 - $5,400)

Just like a house needs regular cleaning and maintenance, your website will need to be carefully managed and nurtured over time.

What is website management?

Website management is the process of keeping your site up-to-date and running smoothly. This includes tasks like updating software, adding new content, and fixing broken links.

Why you need website management

Website management is important because it helps you keep your site running smoothly and prevents problems down the road.

It's also important to keep your site updated with new content and features to ensure that your website stays on top of search results.

What affects the cost of website management?

Just like everything on this list, it will depend on the size and complexity of your site, as well as how often you need to update it.

For most small businesses, website management will cost between $50 and $200 per month.

So, how much does a website cost in 2022?

Here's a quick summary for your reference:

  • A domain name will cost you about $14 per year.
  • Web hosting will cost you around $100 per year.
  • A responsive web design will cost you between $1,000 and $5,000.
  • Website marketing will cost you between $950 and $12,000 per month.
  • Website management will cost you between $50 and $200 per month.
  • The total cost of a business website in 2022 will be between $1,110 and $16,000 for small businesses and between $20,000 and $100,000 for larger businesses.

Keep in mind these figures can widely vary depending on the size and complexity of your website.


Find Out How Much a Website Will Cost For Your Business

Ready to build a high-performing website for your business? Get a free website analysis or book a non-sales call to get a free estimate.

You can also contact us online or call +1 (862) 420 0407 to get started.

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Makko Digital is a web design company from Kincardine. We specialize in WordPress web design and development for service-based businesses.

author headshot - Alex Lee
Alex Lee
Alex Lee is the lead web developer and founder of Makko Digital. Outside of the office, you can find him training in the gym, trail running, and cooking.

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