Asking how much a business website costs is somewhat similar to asking:
"How much does it cost to build a home from the ground up?"
It is difficult to give an estimate without asking a few questions to find out what goals a business wants to achieve by building a website. A web designer or an agency needs to know how big the project will be and what features are required.
For example, if you're a small business owner, you might only need a Homepage, About page, Services page, Contact page, and Blog.
But if you're an eCommerce store owner, you might need a Homepage, Shop page, Product page, Cart Page, Checkout Page, and so on.
What affects the prices of each page?
The cost of individual pages can be affected by SEO (search engine optimization), the amount of content, and the level of customization.
SEO: If you want a specific page to appear on the first page of the search results, this will add to the cost.
Amount of Content: If you have a lot of content on each page, it will take longer to write, create and design each page. This includes copywriting, photos, videos, etc.
Level of Customization: If you need a lot of customizations, such as an eCommerce store, it will take longer to create and design each page, which will increase the cost.
In most circumstances, web designers and agencies adjust their prices as follows:
1 to 10 pages: $1,000 to $2,000
10 to 50 pages: $2,000 to $3,000
50 to 150 pages: $3,000 to $6,500
150 to 250 pages: $6,500 to $10,000
Your web design professionals will help your company in determining how many pages are required for your website, whether you're redesigning it or launching a fresh one. Web Designers can create an easy-to-use and effective site layout if they know how many pages the site has beforehand.
Functionalities ($0 - $2,000+)
Functionalities are like the stairs, windows, and doors of your home. They are what makes your website accessible and easy to navigate for your visitors.
Some examples of common website functionalities are:
Social media integration
What affects the prices of functionalities?
The cost of these functionalities will depend on how complex they are and whether the freelancer or an agency needs to hire someone to develop them for you.
For most websites that use CMS (Content Management System) such as WordPress, plugins like WPForms and LiveChat are available to easily add these functionalities to your website.
However, if you need more complex functionality, such as an online booking system without using third-party software, this will require custom development and will be much more expensive.
Most companies with small websites pay $0 - $500 for simple functionalities and $500 - $2000+ for complex functionalities.
Web Design or Styling ($1,000 - $15,000)
The styling or design of your website is like the exterior and interior decoration of your home. It's what makes your website visually appealing and how visitors will perceive your business.
Web design and its common misconception
A common misconception is that the term "web design" is used to represent both the appearance of the site's visuals and the development.
In reality, web design refers to your site's aesthetics (UI Design) but also the usability (UX Design) as well.
As a result, it's one of the most costly and influential website cost factors, having an immediate influence on how well your site performs.
Google and other search engines are also concerned with the functionality, performance, and appearance of your website.
They want to give users relevant results and a pleasant online experience, so if you have an ineffective or unusable website that appears at the top of search engine results, they will not show it.
What affects the prices of web design?
The cost of web design will depend on how much work is required to make your website look the way you want it.
In most situations, the less complicated the design, the lower the cost. This does not mean that businesses should go with a simple, spare design. Instead, your company should think about its target audience and build a website that meets consumer expectations for your business and products.
For example, if your company sells high-end products, your website will need to look luxurious and reflect that through its design. Otherwise, you'll fall short, causing you to lose revenue.
Responsive Design ($1,000 - $25,000)
Responsive development or design is like the construction phase of your home. This is where your website is built and made to function how you want it.
What is responsive design?
Responsive development is the process of making a website visible and easy to use on any device, whether it's a desktop computer, laptop, tablet, or smartphone.
Why responsive design matters
With over half of the world's Internet traffic coming from mobile devices, it's obvious that people are changing the way they browse websites. As a result, companies must invest in responsive web design.
If you don't use responsive design, it will have a significant influence on the performance of your website — undoing any gains you made with a well-designed website. Consider, for example, that more than 65% of customers are more likely to make a purchase from a company with a mobile-friendly website.
What affects the cost of responsive design
There are two ways business owners and companies might approach responsive web design:
Responsive design: A mobile-friendly website that adapts to a user's device, whether it's a laptop, tablet, PC, or smartphone. This design option can set you back around $1,000.
Separate mobile site: Your company may add a mobile version of your site to support tablet and mobile users, as well as create a mobile version of your website. However, having an independent mobile site costs between $5,000 and $25,000.
In most cases, responsive design is the most cost-effective method for most businesses.
Website Marketing ($950~$12,000 / month)
You've created a fantastic website, now it's time to let your audience know about it.
What is website marketing?
Website marketing is the process of driving traffic to your site and converting that traffic into customers or sales.
It's one of the most important investments you can make for your business, as it ensures that people who are looking for services/products on Google and social media can find you.
Why you need website marketing
Your website is the foundation of your digital marketing efforts. It's where you'll generate leads, close deals, and grow your business.
If you're not marketing your website, you're missing out on a huge opportunity to reach new customers and grow your business.
What affects the website marketing cost?
The cost of your website marketing will be affected by the size of your target market, how much your competitors are spending, and the keywords you're targeting.
For example, if you're a small business targeting a local market, you can get by with a smaller budget than if you were a national company targeting a larger audience.