The first stage in any website project is a discovery phase, which consists of keyword research, competition analysis, general market research, and a review of the existing site (if you have one) as well as a full SEO audit.
The Discovery process delivers raw data that tells us how the site should be structured, what pages should exist, and what sort of content should be on those pages.
In a nutshell, the Discovery process ensures that anything we develop has a high probability of being successful in achieving the numerous objectives businesses have.
We create a visual sitemap for your new website based on data from the Discovery process. This ensures that every page of your website has a clear objective; all potential ranking possibilities are analyzed and planned for; and there's a visible road map for future development.
Planning out this site architecture is important to both SEO and UX (User Experience) and needs to be done prior to design or development.
Many freelancers and agencies skip this step or don't design a proper sitemap, which is a costly mistake in both money, time, and lost opportunity. We make sure that you have the right roadmap before we begin.
Because each website has a different objective and every page of a website fulfills a distinct role, each page requires its own layout and content structure.
Creating pages that are intuitively structured to make it simple for people to consume, navigate, and comprehend the material requires a significant amount of expertise and experience. This is called UX Design. Designing the experience the user is going to have as they navigate through the website.
UX design can more than double or triple the conversion rate of your website, reduce bounce rates (the percent of visitors who leave after viewing only one page), and make visitors more likely to return in the future.
They're critical for the initial website prototype design and for communicating the UX to the development team so that your site may be built correctly and quickly.
Copywriting is the art of writing persuasive marketing that motivates people to take some form of action, such as clicking on a link, making a purchase, calling a phone number, or requesting a free report.
Typically, a page on a business website has anywhere from 500 to 5000 words of written content that persuades the visitor to take a specific action. This is the most important part of the website because it's directly responsible for generating conversions.
Content is arguably the most difficult aspects of creating a high-performing website. Someone has to determine what that content is going to convey and then write it while keeping both sales conversion and SEO in mind.
Because your website's content might make or break its effectiveness (and timeline if it isn't delivered on time), it's a good idea to hire our team of specialists to write it.
UI (User Interface) Design is the process of developing a website that is both visually appealing and consistent with the company's brand.
This is the first step in most people's minds when they think about "web design." However, as you can see, it is only one small stage in the development of an effective website.
For most projects, we don't need to develop every page. Instead, our design team designs the Home Page, footer, dynamic templates, navigation, and a “UI Style Guide” that decides the look and feel of all the core elements of your website.
The development team only needs these prototypes, along with the UX wireframes, to create the website.
Once you approve the visual design of your new website, it's handed over to our development team, who will code and build the site while ensuring it is responsive (meaning it looks great and functions well on all devices).
When developers have prepared wire-frames, a proper design to work from, and professionally written copy, development is quick, smooth, and efficient.
Most of the big problems that occur during the web development happens when previous steps of UX Design, UI Design, Copywriting, etc. are skipped or attempted simultaneously.
We can guarantee that every project is completed on time and on budget each time by following our process.