SEO can be difficult for small and large businesses alike. Domain authority is typically lower for smaller businesses. As a result, getting to the top of Google's search results will take a lot of time and effort. Credibility must be established, which takes time.
This is not to say that you should give up. You can still rank high if you focus on less competitive, longer key phrases, especially those that target a local audience.
When search engines see that your traffic metrics, such as bounce rate and dwell time, are favorable, they interpret this as evidence that your content is relevant. The greater the number of indicators you have, the more credibility you will gain.
Once you have a higher domain authority, you will be able to move on to more competitive keywords. As a result of this, a positive feedback loop is formed.
It is possible to build, maintain, and manage an SEO campaign successfully. All that is required is some time and effort. SEO services, when done correctly, can help you improve both your online visibility and your overall marketing strategy.